WISHH Perspectives

WISHH Releases New 5-Year Strategic Plan

The ASA/WISHH Program Committee has completed development of its new 5-year strategic plan. WISHH and ASA will launch implementation of their complementary strategic plans on October 1, 2021.

WISHH Committee members and state soybean organizations joined WISHH’s March 24 virtual meeting where WISHH briefed them on its strategies to measure and evaluate its progress for the strategic plan.

Key elements of the strategic plan include:

  • Global Food Security
  • New Market Exploration and Development.
  • Diversified Strategic Partnerships
  • Sought After Partner, Advisor and Thought Leader
  • Organizational Growth and Sustainability

WISHH’s strategic plan is available HERE.

Previous posts:

View all posts

ASA Confirms New WISHH Executive Committee

August 4, 2022

American Soybean Association President Brad Doyle has confirmed the election of ASA’s World Initiative for Soy in Human Health Program officers and committee members for the upcoming year. Officers are Roberta Simpson-Dolbeare (ASA-IL) who will serve as Chair, Morey Hill

Tradition Meets Trend: Soyfoods are a Mindful Choice

April 12, 2022

By: Linda Funk, Flavorful Insight •Apr 11, 2022 In the United States, April is National Soyfoods Month—an ideal time to share news about the advantages that versatile soyfoods made with U.S.-grown soy offer to global consumers. Soyfoods have what it takes